There have 2 ways to implement Google analytics on your website, first you can attach directly hardcode from GA to each page of your website, and second you can use Google Tag Manager, where you can attach a hardcode from GTM to head page of your website, Google Tag Manager has a Container that can hold multiple tags in one place. This makes processing more practical and does not burden the website. the recomended way is via tag management system using google tag manager.
Google analytics is a part of digital marketing chain provided by Google. you can connect google analytic with other measurement tools like search console for SEO (Search Engine Optimization), Google Ads, and other measurement tools that you have. Because of that, Google analytic can serve a lot usefull data for develop strategic plan to optimize your digital marketing performance and make sound business decision based on your business KPI or objectives so it can be achieved.
First party data is the information that companies can collect from their own sources. In other words, every information about customers from both online and offline sources, such as the company’s website, app, CRM, social media or surveys is first party data.
The first party data can include information as following :
- demography
- visited websites & interactions
- purchase history
- interests
- time spent on website
3rd party data are pieces of information about online users. It includes interests, demography and purchase intentions. By using 3rd party data you can precisely target audience groups to show them. The 3rd party allows marketers to know which websites on the Web customers visit, what products of which brands they saw, so marketers know what their customers are going to purchase.